Campaign Planner
Start a campaign from a web page, a PDF you upload, or a link to a PDF on your own site. PolyWiz reads the material and builds weeks of platform-specific social content from it.
Three ways in, all converging on platform-specific posts: pasting a URL, uploading a PDF, or writing a quick post
The Opportunity
Your material is not always a tidy web page. The season brochure is a PDF. The press release is a document someone emailed you. The fall schedule exists, but nobody ever built it a microsite. Most tools ask you to paste a link, and shrug if you do not have one.
PolyWiz takes a URL, an uploaded PDF, or a link to a PDF on your own site, and builds weeks of platform-specific content from any of them. Your own photographs come along too, so material that arrived as a document still produces a campaign that looks like your organization.
Process
How It Works
From your material to a complete campaign in four steps.
Capabilities
Key Features
- A campaign type for each kind of thing you promote, from exhibitions and open calls to newsletters, podcast episodes and fundraisers. The type you pick changes how the posts are written and how they are spaced
- Start from a web page, an uploaded PDF up to 10 MB, or a link to a PDF on your own site
- PolyWiz proposes a campaign title from the document itself, and you can change it
- A read at upload tells you whether there is a campaign in the document. It advises, it never blocks
- Several source pages can feed a single campaign
Campaign Types
Pick the type, and the campaign changes shape
The type you choose changes how the campaign behaves: what gets pulled out of your material, how the posts are written, and how they are spaced across the calendar. Some are built to run in sequence, so a month of Brand Awareness can introduce the organization before a couple of months of Fundraiser asks anything of anyone. More types are added over time.
Exhibition
Promote the whole run, not just the opening
Openings get a post. The rest of the run gets silence. This pulls the artists, dates, and venue off your exhibition page or brochure and spreads coverage from the announcement through to the final week, so someone who missed the reception still hears about the show while it is still hanging.
Newsletter
Give every issue a second life
Your issue lands in inboxes once and its work is done. This turns it into posts that keep pointing back at it for days afterward, pulling out the individual pieces so the writing you already finished keeps finding readers who are not on your list yet.
Blog Post
One article, several angles
A single link drop scrolls away within the hour. This separates out the distinct ideas in the piece so each one gets its own moment and its own audience, instead of asking one post to carry everything the article had to say.
Artist Profile
Introduce the artist, not just the link
Built around a person and a body of work rather than an event with a date. The posts unfold as a story across the week, the work itself carrying the images, so a profile reads as an introduction rather than an announcement that has already passed.
Podcast Episode
Every episode gets a week, not a day
Release day is the smallest audience an episode will ever have. This pulls quotes and talking points out of the conversation and schedules them across the days that follow, so the episode keeps resurfacing while it is still current.
Event
Coverage before, during, and after
The posts that fill a room are the ones in the week beforehand, not the one on the morning of. Build-up, day-of reminders, and follow-up are all scheduled around the date you give it, so attendance is worked at rather than hoped for.
Events List
A season promoted as a season
A schedule page usually gets one post and a link to the calendar. This treats each entry as its own thing to promote, timed against its own date, so a whole season gets sustained attention instead of a single announcement in September.
Open Call
Keep the deadline in front of people
Submissions cluster in the last few days, and everything before that is quiet. Reminders are spread across the whole window with the pressure rising as it closes, so applicants who meant to enter and forgot are prompted while there is still time.
Press Release
Say it in your own voice, everywhere
Starts from a release as a web page or as a PDF you upload. Formal announcement language does not survive contact with social platforms, so the news is rewritten to read naturally on each one while the facts, names, and dates stay exactly as you wrote them.
Brand Awareness
Be known for the whole organization, not one program
People know the one program they came through and never learn what else you run. Starting from an about page or a PDF you upload, this introduces the organization itself, what it stewards and the people behind the work. It asks for nothing at all, only that people follow, read or share, and none of it is pegged to a date, so it still reads true months from now.
Fundraiser
Ask directly, without the countdown
Most appeals get louder as the deadline nears, until pressure is doing the work the cause should be doing. Built from a donation page or a PDF you upload, this blends why the work matters with warm, direct invitations to give and requests to spread the word, where a share counts as real support and not a consolation prize. Every ask is tied to what a gift makes possible, and the end date is a plain calendar fact, never a countdown.
Ready to try Campaign Planner?
Get early access to PolyWiz and start building sustained social media campaigns for your organization.